What We Believe.

1. We geek out on Newton's Laws, chemistry, behavioral sciences, quantum physics and more. We are thrill seekers when it comes to learning. Learning becomes wisdom when we apply and play with it.

2. It's not just about the immediate goal.

You will attain your goal. 100% guaranteed. And, you will be armed with the tools and skills to repeat the process over and over again. You will change your habits and transform your mind.

3. It's supposed to be uncomfortable.

This isn't about no pain, no gain. When you are consciously changing yourself, it takes work. It is supposed to be hard. That is the currency of transformation. When you work hard and see the results, then, you will feel more comfortable than you ever have in your own skin.

4. Optimal health, energy and performance means having Wellness and Wellbeing.


Click here to Download The Busy Executive's Quick Start Guide to Permanent Weight Loss

We aren't interested in change.

We want to transform.

Almost every significant breakthrough in science is first a break with tradition, with the old way of seeing things, with old paradigms.


If we want to make a quantum difference in our health and performance, we have to go beyond diet plans and exercise routines.  


Executive Wellness Coaching not only gets you to your value-based health goals, but it cements them in with a process that becomes a foundational source for making the impossible happen.


Traci Fisher

Executive Wellness & Health Coach,

Traci graduated from the United States Military Academy at West Point. She played on the Women's Soccer Team and was commissioned as an Aviation Officer in 1991. She served in the Army as a helicopter pilot, became a master fitness trainer and played soccer on the Army Ranger Team.

After the Army, she became a mother of three, a prayer chaplain and began her journey into fitness and health with her first fitness company in Washington D.C.

Currently, Traci is the managing director of a Cleveland based fitness company, Total Customized Fitness. She continues to work in the fitness arena locally but most of her time is spent helping  executives and their leadership teams create their optimal health, energy and performance.

"We have an innate wisdom about our own health and happiness. There is a science to creating Wellness and Wellbeing. When we create them simultaneously, there is nothing more powerful."

Connect with Traci

"If you think you can't do it, think again."

Traci is the creator of Live Active, a total body workout series inspired by the book, Heart 411 and published through Public TV. She is a coauthor to Lean Body, Smart Life: 12 Fix Plan to a Happier, Leaner Life, by Judes Scharman.


50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.